Marketplace—the country’s leading business radio show, broadcast on more than 800 public radio stations nationwide and heard by 14.6 million listeners every week—today featured our cofounder and President Kristina Budelis discussing camera gear and the creator economy.
On the show, Budelis discusses how manufacturers that were previously targeting high-end productions are starting to cater to lower-end creators because of this growing segment: “One really interesting example of that is RED….a lot of the feature films that you’ve seen have been shot on RED cameras. They’re really high-end, amazing cameras starting at, like, $15,000 that have always catered towards big-budget productions. But this year, they introduced a camera phone, the RED Hydrogen One. It’s very much geared towards people who maybe have shot some stuff on their iPhone or DSLR. Those people want to level up but still want something that is easy and fits in their pocket.”
She also mentions, “ I think that there’s been a lot of investment and attention to democratization when it comes to distribution—platforms like YouTube and Vimeo and Instagram that let you post your work—but less attention paid to helping creators as they’re making their work in that production process.” That’s where we’re focusing at KitSplit, where our mission is to empower creators and help them bring their projects to life.
Listen to the full segment here:
And check out Marketplace’s series on the Creator Economy here.
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