Lots of KitSplit members are wedding photographers and do event coverage. So we wanted to share a new way to capture the moment that our CEO, Lisbeth Kaufman developed at her wedding a few months ago. Meet The Collaborative Hologram. Is it cool techy one-time experiment? Or a rising trend in event photography? That’s up to you if you decide to try out this new technique.
In the era of social shares and instagram stories, wedding photographers need to find new ways for their work to stand out. Many are experimenting withphotojournalistic wedding coverage or use special effects like smoke bombs to add a dramatic flare. There are countless options to consider.
When Lisbeth Kaufman (Co-Founder & CEO @ KitSplit) and James George (Co-Founder & CEO @ Scatter) recently tied the knot, they tried out a new photographic technique that might just be something your clients will go crazy for. The guests were invited to collaborate on making a hologram (hence the name). They all took a photo simultaneously. The couple later used those the photos to reconstructed the moment in 3d as a hologram. The process of making the hologram was ritualistic and felt very meaningful, drawing all the guests into the moment as creators and artists. The final result is an interactive 3d hologram that can be explored online and in a headset.
How to Pioneer This Event Photography Technique Yourself
As an event photographer you can coordinate the guests to make a Collaborative Hologram too. You’ll just need to reconstruct all the photos into a hologram after the event. Here’s the step by step of how to make it happen. We use the term “couple” assuming the process is for a wedding, but you can really do this for any person or object that you’d like capture collaboratively in 3d form.
- Make sure instructions are included in the wedding program so the guests are well prepared and knew their roles. It’s also a good idea to brief the wedding planner and wedding party to help organize everyone.
- The guests should gather around the couple in a big circle.
- The couple needs to stand absolutely still and on the count of three, all the guests should take a single photograph with their phones. The stillness and simultaneity are essential for a crisp image because the photos need to all be of the same exact scene at the same moment, but from different angles to be processed into one hologram.
- The guests should immediately email the photos to the couple. Immediacy is necessary because otherwise they might forget which photo to send.
- After the event, you can use the photogrammetry software Metashape to reconstruct a true-to-life scale 3D scan of the moment. Here’s a helpful guide on getting started with photogrammetry and Metashape.
You can check out the final result of the collaborative hologram below. Click and scroll around with your mouse to move through space and explore the 3d hologram from multiple angles.
Want to learn more? Lisbeth recently detailed the experience of making The Collaborative Hologram, in hopes that it will inspire you to adopt the Collaborative Hologram as a ritual for the next event you’re covering!
Read the full post here.
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