Here at KitSplit, we want you to be able to lend all your gear all the time. To streamline that process, we’ve put together this handy guide for optimizing your product photography skills. We believe presentation is important to renters, so if you’ve had trouble in the past or would like some extra guidance, then look no further! Follow these simple steps to make your gear listings look on-point and professional.
Use outdoor lighting
We know artificial lighting can be intimidating for a beginner photographer; light boxes, stands, and triggers may be entirely new concepts for some. That’s why we suggest going outdoors and using the natural light of the sun! You don’t have to be a professional product photographer to get a good shot of your gear. As you can see below, natural lighting works perfectly well.
Get a white poster board (if you don’t already have one!)
The most common look for product listings is the product up front accompanied by a white backdrop. So something as simple as a white poster board will do the trick. You don’t have to get fancy with it, just throw your gear on top of a poster board and, viola! You’ve got your setup.
Crop your photo
After you’ve settled on a final shot, all that’s left is cropping your photo. We’re using Lightroom in this example, but feel free to use any image editor with a crop tool. Just outline your gear so that nothing shows outside of your board and…
… you’re finished! This simple process can take you as little as 15 minutes, at minimal costs. Now when people look through our directory they’ll be able to see the gear nice and clear. This will limit renters from judging by the quality of a picture, cutting straight to the point on whether or not they want to rent your actual gear.
But, wait… There’s more! How about indoor lighting?
Of course, you can create your photo any way you wish. It’s entirely possible to do so indoors (with a little postprocessing). Below, we have a photo taken indoors. Same setup, same poster board, but artificial lighting provided by a distant overhead lamp.
Crop your photo
Quick white balance video
As you can see above, our photo looks a little off white. That’s easily rectifiable! If you’re not entirely privy about the concept of white balance, check out this video we’ve embedded for you. Mentioned earlier, Lightroom has a quick fix for this, but the vast amount of photo editing software out there incorporate this simple tool as well.
And that’s that! Another example of a great gear listing that required little to no setup whatsoever. We want renters to feel comfortable and professional using our service, and hopefully you found this guide helpful! Good luck and happy lending!
Header image courtesy of Smart Photography Course