To all the KitSplit gear owners out there..congratulations! You are now part of the elite group of filmmakers and content creators sharing their assets and experience with the community.  When you rent your gear on KitSplit, you’re not just running a rental business—you’re also mentoring and helping the next generation of creators.

You might be wondering how you can rev up your rental business.  After reviewing tens of thousands of rentals on the KitSplit platform and studying the most successful owners, we’ve identified these 9 things that you can do to get your rental business to the next level and start earning more income on KitSplit.

We’ve also developed our search algorithm to prioritize listings of owners who do the following best practices. So the more you follow the tips below, the more we’ll promote your gear, and the more rentals you’ll get!


What Successful Owners Do:

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1. Respond promptly to every request

The rate at which you respond is called your response rate, and it’s posted right on your profile page. It’s always important to respond quickly to maintain your reputation as a helpful communicative owner. Even if you can’t accept the rental, always let the renter know. The higher your response rate, the better your rank in our search algorithm, which means you’ll get more visibility and more rentals.  Check out one of our top owners, DP, Vincent Cota’s profile to see what a 100% response rate looks like:

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2. Use Original Photos in Your Listing

Owners who include original photos of their gear instead of stock images get 2.5x more requests. It’s particularly helpful to include photos that show all the items included in the kit.  Photos are a great way to present your brand as a creator and a rental resource. So get creative and make them look pretty! For photo inspiration check out KitSplit owner Redefined Rentals:

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3. Link to Your KitSplit Profile on Your Personal Website

Linking to your KitSplit profile on your websites helps to build your reputation and gets you more rentals. It shows that you are serious about your gear and passionate about supporting the community.  It also helps them more easily rent gear from you, taking them straight to your rental page. Lastly it helps you keep your gear safe, since KitSplit sends your renters through our 40-point risk assessment vetting system and ensure there is a contract and insurance in place in case something goes wrong.  (more info on how we keep your gear safe here). Owners  linking to their equipment on KitSplit are getting hundreds of extra visits to their pages. This correlates with a higher than average rental request rate. Check out top KitSplit owner, Sam Baumel at Wood Metal Rocks for inspiration on affectively linking your KitSplit profile to your website:

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4. Over-Communicate and Be On Time

Make things easy for the renter.  When communicating with your renter, provide as much helpful information as possible. Renters always appreciate information about what’s in the kit, the condition of the gear, special tips on how to use the items, instructions on how to find your studio or pickup point etc.  Make sure the gear is ready and you are on time for the pickup and dropoff. If you’re running late, definitely let the renter know and provide an estimated arrival time.

Bonus tip: Text message through KitSplit!  We built the text messaging system to make it easy for you automatically communicate with your renter via text. Make sure your cell phone is properly entered in your Profile info. And Be sure you’ve opted into “receive SMS notifications” under account settings.

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5. Prep your gear before the renter arrives

Prep your gear for the renter before they get there. Check that all items are present; all batteries are charges; all cards are cleared and formatted; all lenses are cleaned; and that items are packed neatly. That way you can make sure all the items promised are present and in good working order.  This is essential to providing a great rental experience and getting those 5 star reviews.

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6. Share your KitSplit listings on social media

Sharing your KitSplit listings on social media helps to build your reputation as a owner and mentor and gets you more rentals.  We’ve made it easy by including Facebook and Twitter buttons right on your gear listing. But you can also always post to other platforms like Instagram, Reddit, Linkedin, Reduser etc.

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7. Build your cred by completing your profile

The more info you add to your profile the better.  You want to show the KitSplit community that you’re a thriving content creator with amazing gear.  Tell them about yourself. Get creative. Brag a bit. The more they know the more excited they’ll be to rent from you. And, particularly if you don’t have any reviews yet, request references from colleagues to show renters that you are experienced and trustworthy.

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8. Accept as many rentals as possible on KitSplit

The more you accept the more ratings and reviews you’ll get and the more you can build your cred. We prioritize owner listings with higher acceptance rates. Know your gear won’t be available for a certain time period? Mark it as unavailable on your dashboard under “manage listings” so you don’t get requests during that time.

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9. Come to Owner Fest!

We’ve launched KitSplit Owner Fest, a series of events where KitSplit provides owners with free gear photo shoots, consultations on profile and listings optimization and social media ads, all paid for by KitSplit.   It’s essentially a shortcut to setting yourself up for success as a gear owner and boosting your rentals to the next level.

Subscribe to our newsletter to get updates on the next KitSplit Owner Fest near you!


If you follow the tips above, you’ll be bound for owner glory.  These tips help you build your reputation in the filmmaker community and help to establish you as a trustworthy, impressive gear owner and mentor.  These tips will land you more five star reviews which will land you more rentals.

When you follow the tips above, we’ll multiply the benefits by boosting your listings in search results. This means you’ll get more visibility and you’ll get more rentals.


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