In 2017 the KitSplit community achieved a lot. KitSplit owners listed over $100m worth of equipment (!), and renters rented tens of thousands of times. Needless to say, we learned a lot about what gear is most popular. So we wanted to share the top ten most items from our enormous inventory of cameras, lenses, lights, support and g&e.

These fifteen pieces are worth exploring, especially If you are thinking of investing in new gear, and eager to make a healthy return renting them out. These items are without a doubt the most popular of 2017. Want to try it before you buy it? Rent it from other professional storytellers on KitSplit!


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1. Alpha A7S Mark II

It’s no surprise that the versatile Sony A7S II is our top used and searched for camera of 2017. With a full frame 4K sensor, Sony E Mount flexibility, compact mirrorless design, and amazing low-light capabilities with a max ISO of 409,600, this camera can be used with just about any lens on the market, and can fit anywhere on a film set.

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2. Canon 5D Mark III & VI

The Canon 5D’s have been the go to choice for a still AND video camera since the mark ii back in 2008. This camera series continues to evolve based on the needs of it’s users, with the mark iii continuing to rent consistently in 2017. The the mark iv adding a range of user friendly features along with internal 4K answered a lot of demand in the final 2 quarters of 2017 and we anticipate it being a highly requested camera in 2018.

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3. Canon L Series Zooms

The Canon 24-70 II, 16-35 III, and 70-200 II have become standard lenses in almost any shooter’s package. These lenses are lightweight, with fast and accurate Auto-Focus, consistent Aperture of f/2.8 across the range, and cover full frame sensors. We are grateful to have a full inventory of these lenses in just about every neighborhood on Kitsplit.com

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4. Sennheiser G3-100 Wireless Lavalier

The Sennheiser G3-100 lavalier mics continue to be a staple on most shoots. They’re small, but mighty (and reliable)! And for all those creatives that don’t own them, they rent them from our community.

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5. Red Epic Dragon

Red produced the first digital cinema camera that DPs wanted to own. And they’ve continued their reputation for listening to their customers needs in creating modular cameras leading the way in resolution and affordability in the Cinema Marketplace. Kitsplit saw a huge supply of Reds get added to our inventory this year from the many smart DPs looking to off-set their investment by renting to the Kitsplit community. This uptick in supply was met with a steady demand from clients looking to use these cameras for themselves.

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6. DJI Ronin-M

Although we had many gimbal rentals in 2017, the DJI Ronin-M was most used. With its versatility and stamina, it’s easy to see why: the DJI App that wirelessly connects your iPhone to your Ronin can calibrate and customize every aspect of the Ronin M. Once you get some practice, balancing the Ronin only takes a few seconds. And the battery lasts up to 6 hours. The rig also allows the shooter to stay light while using a light camera rig.

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7. Blackmagic Design Ursa Mini Pro 4.6K

Blackmagic has become the most affordable way to own a single sensor cinema camera capable of 4K recording. It’s low purchase price allows for a low rental price, even with extra rigging attached. It Blackmagic a few years to get to a product like the URSA Mini, but we are glad they made it, and happy to have their systems available to our community.

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8. Arri Alexa Mini

The Alexa Mini was one of the most requested cameras of the year mainly, for it’s versatility, simplicity, and image quality. The ARRI sensor has remained relatively unchanged in the Alexa family. The Alexa Mini allows for the same anamorphic and raw formats you’ll find on the higher end Alexa SXTs, but it’s small enough to fly on a Ronin or Movi gimbal setup. With built in lens tech allowing for seamless integration of Arri’s wireless lens controllers, and a simple to use bluetooth smartphone sync, we, at Kitsplit, see continued life for this camera well into 2018 and beyond.

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9. Astra 1×1 Bi-Color LED

The Litepanels Astra 1×1 has become one of those lights that is on every shoot. It’s lightweight, has good output at low power and allows color matching from Tungsten to Daylight. This light is bi-color, and with the twist of a knob can swing from tungsten to daylight without even changing a bulb!

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10. Zeiss CP2 Lenses

It was upsetting to hear about the discontinuing of the CP2 line this year. Fortunately, Zeiss didn’t disappoint with the introduction of the new CP3s. Zeiss has a strong lens line, and if we grouped them all together, they’d be at the top of our list. We are proud to be able to offer the Zeiss CP2, CP3, Ultra Prime, Master Prime, Otus, Milvus, Loxia and Batis lens lines at KitSplit. And we look forward to building out these offerings even more in 2018.

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11. Sony PXW-FS7 II

The only thing better than an FS7 is an FS7 mark II. Sony added electronic variable ND built into the camera, as well as internal 4K recording and the E-Mount allows for use with E, EF, or PL lenses adapting the FS7 II for a variety of shoot objectives.

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12. Canon C100 Mark II

A continued favorite for videographers covering events, interviews, and documentaries. The budget friendly Canon C100 II has dual pixel auto focus to allow a camera team of 1 to operate with ease while shooting HD from a 4K sensor as HVAC or MP4 to an SD card for easy file management from anywhere.   

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13. Teradek Bolt

It seems as those every year more and more shooters are going wireless. The Teradek Bolt line has become a staple on just about every shoot in 2017. The only surprise here is that the Teradek wasn’t higher on the list.

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14. LiteMat 2

Litegear has been around for years making LED lights for all sorts of moviemaking applications. But the adoption of the LiteMat line seemed to happen overnight. This is a product we want to have more of as we see the demand only going up from here.

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15. Sigma Cine Lenses

It was upsetting to hear about the discontinuing of the CP2 line this year. Fortunately, Zeiss didn’t disappoint with the introduction of the new CP3s. Zeiss has a strong lens line, and if we grouped them all together, they’d be at the top of our list. We are proud to be able to offer the Zeiss CP2, CP3, Ultra Prime, Master Prime, Otus, Milvus, Loxia and Batis lens lines at KitSplit. And we look forward to building out these offerings even more in 2018.

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Have an upcoming project? Send us your gear list and we’ll be happy to help you find whatever you need!